My main focus in designing and teaching is on conceptual thinking. Conceptual design explores the possibilities of a process-oriented, searching, not an expectation-oriented and target-oriented way of working. A result arises at the end of an often winded road and out of interest, investigation, research, observation, experimentation, lateral thinking, debate, etc. This means stepping out of existing, predefined designer roles that are burdened by having to stick to styles and trends and being reduced to manual skills (albeit they are also important, especially at the end of the design process). Such a breeding ground calls into question the value of our aesthetic judgment and can lead to results that rearrange what design can and should not be. The aim is – analogous to the idea of research in science – to ‘look for something new’ and to concentrate on creating thoughtful and interesting ideas and work.