The 28-page newspaper in broadsheet format did develop based on a preoccupation with the allure of the trivial and everyday. In the course of the project, it was mainly about observing these stimuli in everyday life and within the immediate environment. But how to communicate the findings to other people too? Various methods were tested for this. In the newspaper created here, the aspects of looking closely, zooming in, and reduction played a major role. A cut, rotting tree stump (trunk) can be perceived in a completely new, fantastic visual light.